The automated insights functionality enables you to do approximate 'broad-brush' coding of large volumes of text quickly, which you can then review and refine.Īutomated insights lets you work through large sets of data more efficiently-so you can get quick results to see what is happening in your content. You can focus less on the process of coding and more on the analysis of the results.Īutomated insights is particularly useful if you have a very short time to form a broad conclusion. Use automated insights when you have limited time or large sets of data to develop preliminary results at the start of a project, or validate your thinking as you work. The term 'automated insights' in NVivo refers to the auto coding feature that automatically detects and codes themes or sentiment.
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